Under Armour beefs up online presence in Malaysia with Lazada tie-up

Sportswear brand Under Armour has partnered eCommerce platform Lazada Malaysia to launch its official flagship store online. This partnership expands Under Armour's online presence and is part of its continuing effort to support athletes with high-performance gear, according to the brand.

The store will launch officially on 1 October, providing Under Armour's products, consisting of its men, women and kids collection. With its new store, fitness enthusiasts, athletes and gym junkies can now shop for latest fitness gear from training and running to sport style capsule collections on the online platform, and have it delivered to their doorstep. In line with its launch, Under Armour is also offering discounts for shoppers who subscribe as new followers, as well as other special promotions including "Top spender of the day" who will win one full set of top, bottom, footwear and a bag from Under Armour at Lazada Malaysia. A+M has reached out for additional information.

Pornthip Wanichnopparat, director of eComm and IT, Under Armour Southeast Asia, said the partnership with Lazada sets another avenue to meet the growing demand of athletes in Malaysia, making high-performance gear readily accessible through online shopping. “Under Armour believes in supporting athletes through groundbreaking innovation and technology products to make athletes better in what they do and help them push through the possibility," Wanichnopparat added.

The launch of its online store comes as Under Armour sees a dip in its revenue. In its latest financial report in July, Under Armour reported a decrease in revenue due to the impact of COVID-19 pandemic. The brand said revenue was down 41% to US$708 million, and its international business decreased 34% to $224 million. Within the international business, revenue decreased by 20% for APAC, 39% for EMEA, and 72% in Latin America. Additionally, its apparel revenue also decreased by 42% to US$426 million, while its footwear and accessories revenue decreased by 35% and 47% respectively. 

The report added that due to ongoing uncertainty related to COVID-19 and its potential effect on global markets, Under Armour continues to anticipate material impacts on its business results for the remainder of 2020. 

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