Under Armour has let go of two senior marketing executives, amidst a review of expenses at the sports brand. According to Wall Street Journal, Ryan Kuehl, senior vice president of global sports marketing and Walker Jones, senior director of sports marketing are leaving the company due to inappropriate spend. Kuehl has been with the sports brand since 2009, starting as director of sports marketing and moved up the ranks. Meanwhile, Jones joined Under Armour 11 years ago.
A FORTUNE article quoting the Journal said that the company had informed employees a month ago that they could no longer expense strip club visits on their corporate credit cards, which was deemed to be a “longstanding practice” with athletes. CEO Kevin Plant also told the Journal that this was because the company wants to create a respectful and empowering environment, and it looks to “accelerate the ongoing meaningful cultural transformation that is already under way at Under Armour.”
Marketing has reached out to Under Armour for comment.
In September this year, Under Armour appointed Alessandro de Pestel as chief marketing officer and Ann Funai as senior vice president, engineering. The new hires came following the sports brands’ aim to strengthen its ability to drive growth through the implementation of strategic marketing activities and digital touchpoints to build brand equity and increase global market share.