Under 165cm? Tinder Thailand wants you to stop hiding it

Tinder Thailand is taking aim at picture-perfect dating profiles with a new campaign encouraging Gen Z singles to ditch curated personas and put their less-polished selves upfront.

Titled "The real finds the one", the campaign plays on the idea that dating profiles are becoming increasingly interchangeable, with familiar markers such as matcha, European holidays, gym selfies and carefully crafted bios making the search for a match feel like a "copy-paste job".

At the centre of the campaign is a film that brings Tinder's "Swipe real" proposition to life, spotlighting the traits, interests and quirks that singles might typically be tempted to hide or tone down when looking for a match.

Don't miss: Double date delight: Tinder and TikTok swipe right on reality dating

These include an adult man with childlike hobbies, a woman whose sweet appearance contrasts with her loud signature laugh and a man who is upfront about being under 165cm. Rather than presenting these characteristics as dating disadvantages, the film positions them as part of what could make someone attractive to the right person.

The creative ultimately lands on a simple idea: "99% left is okay. 1% right is all you need", suggesting singles do not need to appeal to everyone they encounter on the app if being themselves helps them find someone genuinely compatible.

Instead of chasing large numbers of matches, Tinder is encouraging singles to "Swipe real" and be more open about the characteristics that might turn some people away but resonate strongly with someone else.

The campaign was developed with VML Thailand and forms part of Tinder's push to tackle "dating fatigue" among Gen Z singles by challenging the pressure to perform or present an idealised version of themselves online.

According to the brand, showing up authentically should be viewed as an invitation rather than a risk, allowing singles to spend less time trying to appeal to everyone and instead connect with people who appreciate who they actually are.

"The real finds the one" ultimately centres on the proposition that the traits that may prompt some people to swipe left could be exactly what prompts the right person to swipe right.

The push for singles to embrace their unfiltered selves follows Tinder's efforts last year to tap into another familiar part of the Gen Z dating experience: the emotional chaos of having a crush. Titled "Crush feelings", the campaign celebrated the dizzying highs of modern dating, from the thrill of a first match to the adrenaline rush of receiving a DM from a crush.

Produced with Mischief @ No Fixed Address, the creative leaned into the chaotic and dreamy energy of infatuation, using humour and surrealism to dramatise everything from notifications that make the brain glitch to the tongue-tied panic of hearing back from a crush.

Related articles: 
Let Thy Swipe: Tinder taps Bridgerton fever with ‘year of yearning’ campaign   
Tinder’s breakup shrine in Shibuya lets daters start anew   
Hinge leans into pre-date despair to sell post-date hope