UM China wins media business for Burger King


UM China, Mediabrands' media and marketing solutions agency, has won the media business for Burger King.

The agency's competitive pitch demonstrated their strength in leveraging data and personalised content as well as their results-driven approach toward achieving success in a post-pandemic world.

"We are thrilled to be partnering with Burger King China, a sophisticated marketer. We look forward to futureproofing Burger King China for now and next," said Dominic Ng, managing director, UM China.