Ultra Voucher stages Jakarta's first voucher-led shopping festival as loyalty play scales

Trimegah Karya Pratama, through its Ultra Voucher platform, has launched what it describes as Jakarta’s first voucher-centric shopping festival, marking a strategic push to bring its rewards and loyalty ecosystem closer to consumers through physical engagement.

Running from 14 to 19 April at Laguna Atrium, Central Park Mall, the Ultra Voucher Festival 2026 arrived at the closing phase of the company’s UVGC Raffle programme, culminating in the announcement of its grand prize winner.

The week-long activation brought together merchant partners across food and beverage, beauty, health, travel and retail, positioning the festival as both a marketplace and an experiential platform. Beyond transactions, the event featured product showcases, ecosystem integrations and interactive programming designed to familiarise consumers with the practical use of digital vouchers and gift cards.

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Calvin Winata, head of marketing and commercial growth at Ultra Voucher, framed the initiative as an educational and experiential hybrid.

“This initiative is designed as a platform that integrates various elements, ranging from education and interaction to hands-on product experience. Through this approach, we aim to provide a more comprehensive understanding of the benefits of using vouchers across different needs,” he said.

The activation also served as a collaboration vehicle, strengthening ties with dozens of merchant partners while expanding the range of voucher options available to consumers. By positioning vouchers as a practical alternative to traditional transactions, Ultra Voucher is aligning its proposition with broader efficiency and convenience narratives in daily spending.

At the centre of the campaign was the UVGC Raffle, with a total prize pool of IDR 1 billion (US$58,000). The draw was scheduled for 19 April at the same venue, with oversight from representatives of the ministry of social affairs, the Jakarta social affairs agency, and a notary to ensure transparency and accountability.

Eligibility extended to all Ultra Voucher Gift Card holders or buyers within the raffle period up to 21 March 2026, provided the cards had been used and retained in accordance with the programme’s terms and conditions.

In parallel, the company has reiterated that participation in its programme is free of charge, aside from applicable government taxes on prizes, while urging the public to remain vigilant against potential misinformation or fraud. Official updates are being communicated through its owned channels.

Founded in 2016, Ultra Voucher operates across both B2C and B2B segments through its Ultra Voucher and UBOS platforms, offering access to vouchers from more than 300 brands and serving over 310 corporate clients. The festival underscores its ambition to position itself not only as a digital service provider, but as a central player in Indonesia’s evolving rewards and loyalty landscape.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

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