In terms of marketing itself and targeting APAC clients, Humphreys told Marketing that the agency aims to utilise its global relationships with brands and clients, as a result of word of mouth and recommendations. The agency will also be servicing markets such as Malaysia, Indonesia, Philippines, Thailand, Vietnam, Laos, Cambodia, Hong Kong, China, Korea, Japan and India.
Humphreys was previously based in UK, and brings with him about 15 years of experience delivering campaigns across different sectors. Humphreys has managed clients such as Heineken, LEGO and General Mills. With him helming the lead position in the Singapore office, the agency aims to position itself as a global brand experience specialist. There is currently a team of 10 in place.
A fully-integrated agency, Because was founded and based in London. The agency helps brands with every stage of the marketing process, ranging from brand strategy and planning through to class-leading concepts, design, activation and measurement. The agency takes on a strategic approach to brand storytelling, as it combines insights to unlock global campaigns, behaviour-changing ideas and breakthrough technologies. Some of the clients Because has worked with include WWF, Coca-Cola, LEGO, Qatar Airways and Heineken.
“Our global vision is quite simple – we want to be live on the ground in the countries we like to visit with people we like to work with. We have a fantastic plan in place in Singapore, and we are extremely excited by all the opportunities the Southeast Asia region presents for our business. As global leaders, we are relentless in making the extraordinary happen, and with digital and immersive tech at the core of our business, we are proud to be the only agency who has created and delivered as many awarded campaigns as we have using VR and AR,” Humphreys said.