Uber partners with CPCF to launch drawing competition on creativity

Uber joins forces with Children's Palliative Care Foundation (CPCF), an entity owned by Children’s Cancer Foundation (CCF), to launch a drawing competition to spark children’s creativity, by reimagining the future of Hong Kong’s iconic taxis. 

From 4 to 13 August 2022, children aged three to twelve years old are invited to let their imaginations run wild by using different colours and mediums to reinvent taxis, and rethink how taxis could become more inclusive to people from all walks of life and how taxis can better support the transportation needs of children with illnesses. After collecting all the entries, the public will be invited to vote for their favourite drawings on CPCF’s Facebook page from 16 to 18 August.

Uber aims to raise awareness of the importance of barrier-free rides through the competition. The winners of the grand “most considerate taxi design” will be determined by the public vote and representatives from Uber, CPCF, Uber Taxi driver-partners, and local illustrator Felix Ip. The participants are required to provide creative solutions to transform taxis into truly accessible and convenient point-to-point transportation for people in need. The winning designs of the grand award will also be featured on selected taxis across Hong Kong.

To help children find unique inspiration for their designs, Uber will set up a dedicated drawing zone at ZA Carnival: Millionaire Edition on 6 August at Olympian City and 13 August at tmtplaza.  Children can enroll in the competition and submit their drawings at the booth, as well as enjoy a fun afternoon filled with games and activities.

Estyn Chung, general manager of Uber Hong Kong said: “It’s an honour to partner with the Children’s Palliative Care Foundation to encourage children to reimagine taxis for such a meaningful cause. Taxis are without a doubt one of the most important ways of getting around Hong Kong. We hope the submissions will help us highlight the positive impact this industry brings to HongKongers’ everyday life, and create a truly accessible and barrier-free city, especially for those who are most in need of accessible rides.”

Vera Chin, chief executive officer of CPCF says, “CPCF wishes to express our gratitude to Uber, who put together such a meaningful contest with us. We share the same excitement in inspiring our next generation for their creativity to help create a world with more sustainable and inclusive mobility. It’s not about convenience for people who already have access but about inclusivity for those who don’t. For children with a life-threatening illness and their caretakers, commuting can be both physical and financial burden, and in some cases they have to carry life support machine everywhere they go. We encourage the young contestants to submit their designs to create a more accessible world!”

Felix Ip, a local illustrator, said: “As an illustrator, I am always inspired by the things we see every day, including taxis. I am delighted to be part of this campaign to reimagine taxis for such a meaningful cause. I encourage children to pay attention to their everyday surroundings, because it’s the little things we see that can inspire us the most. I can’t wait to be surprised by the creative artworks created by the children!” 

Children's Palliative Care Foundation (CPCF) aims to improve the quality of life of seriously ill children and their families, and to raise awareness of the support children in palliative care need. Through Taxi Reimagined, Uber will partner closely with CPCF to reimagine how we can leverage the Uber platform to create more accessible rides for people in need and further serve the needs of children in palliative care. 

Related articles:

Uber inspires Hongkongers to regain control of lives with real-life scenarios in ads
YouTuber Arho Sunny apologises for NFT promotion strategy flak