Uber Eats launches democracy sausage delivery with Huey at the helm

Uber Eats has teamed up with celebrity chef Iain ‘Huey’ Hewitson to tackle Australia’s most pressing election day issue - voters going snagless.

Backed by a campaign from Special, the food delivery giant will dish out sausages to early and election day voters in Sydney, Melbourne and Brisbane on May 3, complete with tomato sauce, onions (optional) and a side of civic pride. The cost? Just $3.50, with proceeds going to the Australian Red Cross.

The campaign pokes fun at the sacred Aussie tradition of the post-vote sausage sizzle, positioning Uber Eats as the unofficial emergency sausage response unit for those stuck without a barbecue in sight.

“Whether people are voting in their budgies at the surfclub, or dashing into their local public school to cast their ballot, the post-vote Democracy Sausage is a cherished part of Aussie culture,” Uber ANZ head of marketing Nicole Bardsley said.

“We’re supplementing the incredible work of local fundraising teams to help early voters - or those without a local fundraising option - get almost, almost the real experience from the comfort of their homes. And we’re doing it to support our ongoing partner - the Australian Red Cross.”

Creative lead Magnus Flynn from Special summed it up with typical sizzle.

“Australia on election day is like a pair of tongs - both sides come together for a sausage. That’s something worth preserving.”

The campaign features political-style posters, social spots, OOH, influencer videos and real-time updates on sausage sentiment. There’s even a limited-edition Democracy Sausage container for those who prefer their voting rights grilled and gift-wrapped.

The effort adds another layer to Uber Eats’ ongoing Get Almost, Almost Anything platform, which has previously featured stars like Cher, Andy Murray and the Jenners. But this one feels a little closer to home and a lot more barbecue-scented.

To order, Aussies can simply search “democracy sausage” in the Uber Eats app on May 3. No need to vote twice, one order per citizen will do.