Uber Appoints The Hoffman Agency to handle Hong Kong PR

Uber has appointed The Hoffman Agency to handle its Hong Kong public relations, following a competitive pitch. This appointment includes both Uber’s ride-sharing operations and the Uber-Eats food delivery service.

The agency's main goal will be putting its focus on highlighting the potential positive contributions it can make for Hong Kong’s economy, businesses and residents.

Bonnie Ko, Uber’s communications lead for Hong Kong said: “Our brief called for an agency with lots of ideas, that wouldn’t be afraid to challenge us and that could work at our pace. The team at The Hoffman Agency delivered exactly that. We’re looking forward to a successful year ahead, where we can demonstrate why Uber is good for people and cities.”

Though it has been all but outlawed in Hong Kong, Uber continues to operate its ride-sharing tool within the hazy legal territory, even recently launching its Uber Flash service. The company has tried to argue the case for the app’s continued existence in the city by citing its usefulness during adverse situations like Typhoon Mangkhut and MTR outages. The Uber With You community program, which set aside HK$1 million for transporting people in need was also a strong attempt to gain positive press. The Uber Eats app has shown healthy use, now boasting 35,000 registered delivery partners.

Marc Sparrow, The Hoffman Agency’s general manager in Hong Kong, said: “Uber’s presence in the Hong Kong market delivers a wide range of benefits to riders along with driver, delivery and restaurant partners: Uber and Uber Eats’ partners enjoy extra income or flexible working hours, while customers appreciate the ease of the app and high-quality, convenient service. We look forward to making the positive case for Uber’s role in the city so that residents of Asia’s world city can continue to enjoy the benefits.”

Hoffman’s current roster of clients already includes Airbnb, HMD (Nokia mobile devices), Blackberry, MoneySmart, JOS, and Shopline.