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Uber and Grab play nice just for National Day

Can you feel unity and positivity in the air?

With national day rolling around in Singapore, brands are playing up feelings of patriorism and unity in their ad campaigns. But nothing spells unity like two competitors coming together for a good cause.

Uber, with the help of BBH, recently ran a social media campaign titled #NationalPoolDay to rally Singapore to come together in the spirit of this year’s national day theme #OneNationTogether and share rides for a greener ​National Day this August 9th.

The campaign was launched last week on Uber Singapore’s Facebook page, with an animated post calling out to all of Singapore, as well as to fellow transport service providers across the country to join forces and ​encourage ​pool rides to reduce traffic emissions for a greener National Day. This was picked up and supported by die-hard competitor Grab.

Here’s the exchange between the two:

Uber also reached out to Mobike and Tower Transit, both of which jumped on board.

Now, that’s unity!

 
Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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