This is aimed at accelerating its content partnerships across the news, politics, sports, TV and entertainment verticals. The company has promoted since promoted marketing director of Southeast Asia and India Rishi Jaitly to vice president of Media for Asia Pacific and Middle East to lead the business strategy in these regions. His team will work with key publishers to prioritise Twitter as their first platform to engage mobile audiences.
Based in Singapore, Rishi will grow his teams in major digital markets including Australia, India, and Japan, while expanding his team into new markets in Greater China and Southeast Asia. For example, his new team in Singapore recently completed the TV partnership deal with MediaCorp to use Twitter’s SnappyTV platform to exclusively provide high-quality video clips of the country’s 50th National Day Parade via Tweets during the live event.
Katie Stanton, vice president of Global Media, said, “Since joining Twitter in the fall of 2012, Rishi has done a tremendous job of evangelising the power of Twitter’s platform for our users, influencers and content partners in India and Southeast Asia, including several of our largest and fastest growing markets in the world. By promoting Rishi to lead our function across the Asia Pacific and Middle East, we can quickly expand into new markets with a winning playbook, build up our strategic alliances and audience engagement in major markets, and attract the best talent for our team that brings the best content in the world onto Twitter’s live, public platform.”
Prior to his time at Rishi was head of public-private partnerships for Google in India and an Aide to then-Google CEO Eric Schmidt in California.