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What happened at #twitteryacht on Sunday

Despite the passing monsoon showers over the weekend, Twitter managed to pull of an entire day of fun on a yacht.

Fortunately, the skies cleared up just in time to set sail around the various islands in Singapore. The #twitteryacht event kicked off yesterday with two batches of reporters, bloggers, marketers, influencers and radio DJ’s on board having a blast.

Guests were also treated to a fun afternoon of music, BBQ dinner and drinks.

Here’s what the event looked like:

And here’s the latest on its marketing plans. On board, the Twitter team which is approximately a force of 30, unveiled a range of marketing plans it had for the upcoming year. The social media platform aims to focus in on partnering up with female entrepreneur network The Athena Network to focus on women.

Through the partnership, it aims to rally female entrepreneurs and aid them in starting up their business. The launch of #Twitter4Women is part of a newly formed partnership between Twitter, Connected Women and The Athena Network to support growth and development of female entrepreneurs and the start up ecosystem in Asia Pacific and Australia.

Twitter aims to provide technology education and training to support women in achieving their business goals, with three key content pillars centered on using Twitter for communities, entrepreneurship and technology. The goal is to enable medium and small businesses to scale through real-time technology, and drive greater adoption by women-led start ups and SME’s in the region.

It has also launched a range of new programmes targeting the C-suite executives along with creative and media agencies.

The programme titled “Eat your tweets” will be aimed at getting clients, especially C-suite executives, CMO and head of digital to better leverage the platforms. A training programme would be launched for these high level executives to better understand how to utilise the platform.

“Chirping” a new programme will also be launched to tell stories on twitter. The programme  aims to give clients the opportunity to learn from each other by sharing their stories. The #Chirping program is a Twitter-led initiative that offers clients four levels of support:

– Hero Tweets : Upon signing with Twitter, Twitter will aid brands tell their story in 140 characters and what their goals are for advertising with Twitter and Twitter will retweet their chirp for visibility.

– Tweeter Meter : Once a campaign is in progress, Twitter will develop an infographic view of how the client’s campaign is working and delivering against goals.

– Success Story : After a campaign is completed, Twitter will work with its clients to tell their story in a comprehensive manner with full analytics and benchmarks, and will share it on the business.twitter.com site.

– Video Chirp : This lets clients do the talking. A videotape is made on clients and they can edit their story into videos that can later be usedfor sales and marketing purposes.

Meanwhile a media training programme, “Take flight” will also be launched. This is a certification academy teaching media agency folks to book on the platform and makes sure the ROI programme delivers for the clients.

Partnering up with creative agencies, Twitter will also launch the #LiveStudio that will pop up in various markets that will showcase the best works throughout the various markets.

These are all world firsts made for Asia and clients in Asia and have been localised for the individual markets. The announcement was made last night on a private party held by Twitter.

 
Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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