Twitter inks live-streaming deal with Bloomberg

Twitter has signed a new live-streaming deal with Bloomberg Media; and that’s the third live-streaming video deal the social media giant announced in a week.

The new comes after the company announced in the past week that it’s rolling out an experiment from the Wimbledon tennis tournament followed by another deal with CBS to stream the network’s upcoming political conventions coverage, according to Forbes.

In the latest deal, Twitter will to live-stream Bloomberg’s market news and its TV programs on Twitter that include Bloomberg West, What’d You Miss? and With All Due Respect.

It was also reported that, unlike Twitter’s recent Wimbledon coverage, there will be an advertising component to the Bloomberg partnership.

Brands will be able to buy pre-roll ads before clips (provided they aren’t live) using Twitter’s Amplify platform, and there will also be the potential for in-stream ads. The two companies will share the revenue.

Twitter’s chief financial officer Anthony Noto said in a statement, “Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary.”

Twitter’s first venture into live-streaming video was an estimated US$10 million deal signed earlier this year with the National Football League to broadcast Thursday night games.