TWICE-themed taxis hit Hong Kong streets

DASH, a Hong Kong-based digital lifestyle platform, has partnered with K-pop girl group TWICE’s Hong Kong fan club to transform 10 taxis into themed wrapped vehicles that will tour the city.

This comes as TWICE celebrates its 10th anniversary and prepares to be the first K-pop girl group to perform at Kai Tak Stadium from 6 to 7 December.

In collaboration with the Hong Kong ONCE Fan Club, the initiative will run until 7 December. 10 TWICE-themed taxis will circulate throughout Hong Kong, each fully wrapped with graphics of one of the group's nine members or a team-themed design. Fans can reserve these taxis for rides and photo opportunities through DASH Taxi's scheduled ride function, transforming everyday commutes into fun and memorable experiences.

Given Hong Kong's position as Asia’s premier entertainment hub, DASH said that this initiative aligns with its goal of enhancing the city’s transport infrastructure to actively support its mega-event economy. It also aims to reshape interactions between customers and merchants as a cornerstone of the city’s event-driven tourism strategy.

While entertainment events traditionally concentrate activity around venues and hotels, DASH seeks to create seamless touchpoints that keep visitors engaged throughout the city, driving foot traffic and economic activity across retail and hospitality districts.

Working with the ONCE fan community, DASH has also created an incremental clicker mini-game where fans can select signature songs and dance moves to see their favourite members climb the leaderboard.

A second DASH Taxi mini-game offers riders the chance to win up to HK$50 in ride coupons. If over 10,000 players complete the game, every registered participant will receive an additional HK$100 coupon.

Four flash mob events featuring all 10 wrapped taxis will take place on 27 November, 28 November, 6 December, and 7 December in locations including Central, Causeway Bay, Mong Kok, Tsim Sha Tsui, and Kai Tak. These events will allow TWICE’s fans to hunt down the taxis on the streets, with real-time locations available. The campaign is promoted through social media platforms, including Threads and Instagram, along with in-app promotions.

Jason Ma, co-founder and managing partner of DASH, said: “As Hong Kong hosts more global mega-events and invites visitors and tourists to the city, DASH is proud to play a complementary role in amplifying these moments by connecting visitors to memorable experiences across every corner of Hong Kong. Guided by our motto 'think further, go beyond,' DASH Taxi’s newest campaign with k-pop superstars TWICE is showing how taxis can be more than a mode of transport, intertwining with the local culture and serving as a bridge to the city’s culture scene.”

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Back in April, DASH launched DASH Taxi, a taxi-hailing app designed to eliminate disputes and enhance transparency in the taxi-hailing industry.

With key features including meter-connected digital payment systems, personalised event suggestions, and dedicated human-led customer services, it seeks to transform how Hongkongers think and feel about taxis.

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