TVB unveils ‘Elite Class’ to redefine financial media in the GBA

Television Broadcasts (TVB) has officially introduced Elite Class (才駿軒), a specialised financial media arm providing integrated marketing solutions for the high-net-worth (HNW) segment. The launch marks a strategic move to capture the surging demand from financial enterprises for creative, cross-media promotional schemes targeting the Greater Bay Area (GBA).

Led by Elite Class CEO Carman Ng, the division is positioned as a "content powerhouse" that bridges the gap between premium brands and a vast audience of 30 million viewers. By leveraging professional content in more innovative ways, Elite Class helps high-end clients create bespoke, one-stop, cross-platform promotional solutions for the GBA.

Elite Class offers a highly flexible service model that transcends traditional advertising. The creative production team utilises TVB’s diverse media ecosystem to deliver tailored content, including creative commercial inserts within popular dramas, thematic informative programmes, and targeted social media campaigns. Beyond the screen, the division also provides bespoke online-to-offline (O2O) events, ranging from high-level wealth expos and investment summits to professional forums, ensuring cross-border reach to elite consumer groups.

"Banking, finance, and insurance clients are now seeking highly creative, cross-media solutions to reach affluent clients in the GBA," Ng noted. "Elite Class excels in flexibility, offering a one-stop ecosystem that breaks regional and platform boundaries to provide innovative, bespoke promotional strategies."

The unveiling took place on 13 March 2026, featuring a star-studded lineup including Moses Chan (陳豪), Shaun Tam (譚俊彥), Janis Chan (陳貝兒), Patrick Sir (林溥來), Tiffany Lau (劉穎鏇), Regina Ho (何依婷), who shared exclusive insights on wealth and investment at the Futu Investment Expo. The event also marked the debut of Angela Stanton (施宇琪), the 2025 Miss Hong Kong runner-up, as the dedicated host for Elite Class programming.

By blending TVB’s unparalleled celebrity influence with deep expertise in wealth, health, and wellness, Elite Class is set to provide brands with a credible, high-authority platform to engage with the region’s growing affluent class.

The service suite includes:

· Creative content: Tailor-made TV specials, drama integrations, and social media strategies.

· O2O solutions: Cross-border wealth expos and summits designed for HNW engagement.

· Strategic networking: Access to a network of industry leaders, scholars, and corporate executives.

This article is done in collaboration with Television Broadcasts.