TVB lands HK$400m World Cup bid

TVB has regained the title of Hong Kong's official broadcaster of the FIFA World Cup 2014 at a cost of HK$400 million.After losing right three times since 2002, TVB will regain broadcast rights and air 22 live FIFA World Cup matches plus daily highlights on its terrestrial channels free of charge.The matches will be broadcasted on TVB's five free channels - Jade, Pearl, J2, iNews and HD Jade. They include the opening match, 16 group stage matches, two quarter-finals, the two semi-finals and the final.The deal also includes radio rights, internet and mobile rights.In 2010, i-Cable gained the World Cup broadcasting rights for $240 million under conditions which prevented rival broadcasters using clips of games in their news coverage.TVB's group general manager Mark Lee hinted internet and mobile platforms would be on offer to ensure widest coverage.Ancillary programmes will also be on offer for advertisers and sponsors.FIFA TV director Niclas Ericson described Hong Kong's TV market as "crucial and vibrant" and said FIFA was delighted with its new partner.