Television Broadcasts eyes name change as part of expanded media strategy

Television Broadcasts (電視廣播) swung to a profit of HK$59 million last year, driven by a 15% surge in advertising income. It has also proposed to change its name to TVB (無綫集團).

According to the official announcement on the HKEX, the proposed change of company name reflects the group's diversified media and entertainment business, which now operates across Hong Kong, Macau, the Chinese Mainland, and overseas. It runs terrestrial TV and digital streaming platforms, creates TV and music content, manages artists, and licenses intellectual property. Since its founding in 1965, it believes it has grown well beyond its original role as a TV broadcaster.

Hence, the board believes the proposed name better reflects the business identity, market position and future direction of the group, and the proposed change of company name is in the best interests of the company and the shareholders as a whole.

TVB said its TV broadcasting segment grew thanks to stronger advertising demand from large corporate clients, as well as a threefold increase from its Greater Bay Area (GBA) “B-roll” TV advertising product launched in 2024. After taking back control of advertising sales on its Guangdong channel feeds from its carriage partner, TVB saw a 9% revenue increase for the TV broadcasting segment in 2025.

In the digital media segment, TVB’s myTV SUPER reached around 1.9 million monthly active viewers. Its other digital assets also recorded 35.3 million average monthly active visitors and 1.7 billion video views. Advertising revenue in this segment grew by 22% year-on-year, aided by new initiatives such as its launch in May 2025 of “TV 3.0”, a free service tier of myTV SUPER that offers ad-supported viewing.

TVB is boosting viewership and engagement for its Hong Kong digital assets through tailored content. It launched a revamped TVB News app in March 2026 and created new ad products to sell inventory across its digital properties. TVB also strengthened artists’ social media management for promotion and branding, and expects digital media advertising and other revenue to be a key growth driver in 2026.

In content production, TVB began using AI tools in 2025. In September 2025, it released its first AI-generated micro-drama, You and Only You, on TVB Plus and myTV SUPER, and it also aired on Tencent Video in mainland China. Later that year, a virtual artist created for the drama was featured in a client advertisement. TVB has since released more AI-generated drama titles and plans to continue in 2026.

Meanwhile, TVB’s mainland operations saw revenue fall due to a smaller co-production drama slate than in 2024 and slower market activity. Still, the release of The Queen of News 2 in November 2025 generated strong advertising and sponsorship revenue for both Youku in the Chinese mainland and TVB in Hong Kong, according to the announcement. 

Currently, TVB has five co-production drama titles in various stages of production, scheduled for release in 2026. While TVB remains cautious about the outlook for drama co-productions in mainland China, it expects revenue from this business to be equal to or higher than 2025.

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Looking into 2026, TVB expects global political and economic uncertainty to rise and believes Hong Kong will continue to be affected by external events, so advertising clients may stay cautious. Still, TVB expects modest growth in TV broadcasting advertising income in 2026, supported by growing recognition of its GBA advertising products that help advertisers on both sides benefit from rising cross-border people flows.

Since the second half of 2025, TVB has been working to monetise its content IP, especially drama. In 2026, it expects to launch its first batch of micro-drama adaptations made in co-operation with mainland platform Hongguo (紅果). TVB is also pursuing initiatives beyond production, including licensing, theme park activations, merchandise, apparel and collectibles to engage fans and viewers.

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