CNN International Commercial is expanding the CNN brand to generate additional revenue streams in the areas of English language learning and international money transfers through two new partnerships.
Working with Germany-based learning solutions provider Papagei.com, CNN is launching an English language learning service – CNN Learn English. The subscription-based digital service will facilitate English language learning by overlaying CNN video content with Papagei.com’s unique translation and learning aids.
Content is focused on finance and business, spanning a range of subject matters and a variety of dialects.
Additionally, the CNN brand is being licensed to launch CNN Money Transfers in partnership with foreign exchange specialist Moneycorp.
CNN Money Transfers is a payment tool managed by Moneycorp, offering people a service to transfer money without paying commission and the higher exchange rates often charged by mainstream banks.
Like the English language service, CNN Money Transfers will be available on desktop and mobile devices.
“These initiatives are yet more steps in our ambition to take the CNN brand to wider audiences by entering into smart partnerships that enhance our footprint,” said Rani Raad, chief commercial officer at CNN International Commercial.
“In a changing media landscape, these partnerships add new revenue streams to our business, but more importantly launch new CNN services that will be valued amongst our audiences. We look forward to working closely with Papagei.com and moneycorp to develop these propositions.”
Both CNN Learn English and CNN Money Transfers will be marketed across CNN International digital platforms, giving CNN audiences the opportunity to benefit from both products. This new business diversification expands upon CNN International Commercial’s core business areas of advertising solutions, content sales and syndication, marketing and research.