Turner Asia Pacific has announced the appointment of Jia Salindong-Du as Country Manager, Philippines.
Ms Salindong-Du is tasked with scaling Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences, and expanding the brands’ fanbase. She will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network.
In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang, and Warner TV.
Vishal Dembla, General Manager of Turner’s business in Southeast Asia, said: “Jia has worked in a number of brand management and business development roles, and she will be an excellent leader for our highly-ambitious team in Manila. The Philippines is one of our most important markets in Southeast Asia and, with Jia now in place, we are confident of continued growth there.”
Ms Salindong-Du joins Turner with a decade of FMCG experience. At Procter & Gamble, she worked on the beauty and haircare products portfolio to launch and grow brands such as Olay, Rejoice, and Safeguard. She also built the company’s local shopper marketing group from the ground up – working with top retailers to deliver superior shopper programs.
She has worked on various aspects of organizational development – serving as a corporate trainer and as a regular external resource for marketing-related topics and being a mentor to many young talents. Ms Salindong-Du was also a part-time marketing professor at her alma mater, Ateneo de Manila University.