Turner APAC has named Leslie Lee as vice president of kids content, overseeing Cartoon Network, Boomerang, and POGO networks in Asia Pacific.
Based in Singapore, Lee will be responsible for programming, operations, brand and franchise management, as well as the content direction for the three brands.
Lee has more than two decades’ of experience and expertise in the entertainment industry across numerous Asian markets, including 19 years on kids brands working on both linear TV and digital aspects of the business.
He has previously worked at MediaCorp and Viacom, and was most recently executive director of Media Networks at Disney Southeast Asia – a company he joined in 2007. Lee’s various roles have included marketing communications, programming, channel management, content localisation and acquisitions, animation development, and media distribution.
Lee said, “I’m a huge fan of pop culture and animation, and I’ve now got the opportunity to work with some of the very best brands and most iconic franchises ever created. It’s a fantastic opportunity and it’s a privilege to be a part of a great team.”
Ricky Ow, president of Turner Asia Pacific, said, “It’s rare to meet someone quite so passionate about kids content and Leslie is a great addition to our regional management team. I’m looking forward to Leslie bringing his experience, fresh perspective and new ideas to help us to grow our leadership position in the kids space.”