Turkish Airlines has tapped into the era of experience-driven marketing with its latest spring campaign.
Starting with "sight", the airline will curate a series of events that tap into the five senses, to capture the ambiance and beauty of the 295 destinations it services around the world.
The campaign now showcases a series of out of home posters in Central, the Airport Express and Hong Kong International Airport, to portray the visual beauty of Casablanca, Lisbon, Havana, Budapest, Athens and Buenos Aires etc.
Seda Kalyoncu, senior vice president, corporate communications at Turkish Airlines, said the brand decided to launch the campaign in Hong Kong because "it’s a place where all five human senses thrive".
"Hong Kong radiates the spirit of this campaign, one that targets the curious and adventurous. Having just recently expanded our network to include new routes from Hong Kong to exciting new destinations including Conakry, and Kharkiv. We’re confident of an enthusiastic reception from Hong Kong travellers."
She said Hong Kong passengers are more keen to explore places less travelled, focusing on more interesting visual experiences.
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