TSL Jewellery has partnered with travel reward programme Asia Miles to offer air miles for customers buying jewellery and gold items.
The three-year partnership marks TSL as the only jewellery to partner with Asia Miles in Hong Kong. TSL will also act as its exclusive jewellery partner globally.
"We believe the programme can help pull in more target customers especially for our wedding category since wedding accessories and honeymoon are inseparable," Carmen Chang, manager of marketing at TSL Jewellery, said.
Lambert Chan, deputy CEO of TSL Jewellery added that both TSL Jewellery and Asia Miles are equally intent on emphasising customer shopping experience that is truly exceeding their expectations.
"In the upcoming year, TSL Jewellery will be the only jewellery partner with Asia Miles, setting a new paradigm for the industry," he added.
More recently Asia Miles has been reaching out to non-travel related companies such as SCMP, PCCW and CSL.
Among all sectors, dinning and hotel are currently the company's biggest partner areas but retail will be the company next focus. Existing partners in retail industry in Hong Kong include Elements, DFS Galleria and MoneyBack.