Trust Bank has namedDwaipayan Sadhu, chief executive officer at Trust Bank, according to the bank when MARKETING-INTERACTIVE reached out.
As the bank's new CMO, Bharin will be tasked with developing and delivering Trust Bank's marketing strategy to drive the business, brand promise and strategic intent.
"I will take primary ownership of the marketing and branding agenda and ensure delivery of the best communication channels to represent Trust to our intended audiences," she said. She added that in her new role, she will also partner closely with other internal teams to achieve Trust's growth and product go-to-market objectives.
The news comes shortly after Bharin
"What an epic five-year ride,"
"We have accomplished so much together and I can’t wait to see all the future plans come to fruition," she said.
"As I embark into the next chapter of my career, the mix of emotions is real. Sadness to leave behind what’s familiar and my work family, but also excitement for the adventures that await me on the other side," she added.
Prior to her stint in SDC, L'Oréal. There, she helmed the roles of general manager of designer brand fragrances as well as general manager of luxury makeup with
Prior to that,
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