LOOK Skittles out-trumps Trump

Skittles outsmarted Trump. For the inquisitive ones out there, Donald Trump Jr. recently equated a bowl of skittles to affected Syrian refugees. He took to Twitter and posted the following:

Users were quick to call him out on his tweet.

To this the brand retaliated saying:

Skittles are candy. Refugees are people. We don't feel it's an appropriate analogy. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.

By the evening, Skittles had not only generated more than 30,000 mentions, it also saw thousand of likes and re-tweets with a trending hashtag #SkittlesWelcome .

Despite the mass support, the company chose to refrain from commenting further on the sensitive debate.

Good on you Skittles.