Philips has launched the “World’s Sleepiest Website”, an online resource to help those who struggle with sleep get a better night’s rest.
Released in support of the World Association of Sleep Medicine’s annual World Sleep Day, the website – www.SendMeToSleep.com – features a variety of visual content, including videos and images to help restless sleepers and to serve as a resource for chronically sleep deprived individuals who may have an underlying sleep issue.
The campaign aims to drive awareness and education around sleep issues, and is the latest effort in the company’s continued dedication to enhance the lives of patients suffering from obstructive sleep apnea (OSA) or other serious sleep disorders.
According to a 2015 Philips Respironics survey that surveyed people in 10 countries, 96% said sleep was valuable to them and 87% ranked sleep as an influence on their overall health and wellbeing.
However of those surveyed, only 17% consistently slept through the night, while 32% percent of Chinese respondents chose work and financial issues as their most common sleep disruptors.
Teofilo Lee-Chiong, chief medical liaison of Philips said: “While it’s one thing to recognise lack of sleep as an issue, it’s another to take active steps to get a better night’s sleep,”
“With this website, we hope to engage the average person in thinking about how sleep contributes to their overall health and wellbeing.”