TripAdvisor has changed to Tripadvisor, after undergoing several rebranding changes for the start of 2020.
The online travel company has launched a new logo, decapitalising a character in its brand name but most noticeably it has also given its owl mascot Ollie a new design.
Explaining the thinking behind the mascot modifications, Tripadvisor explained:
"We started by building on the shape of Ollie’s eyes, evolving his face from an oval to a circle and straightening out his ears and beak to make them pop,"
The line weight of the entire logo has been increased, aiming to make Ollie more recognisable in smaller sizes. Also, to help stand out from the brand name, Ollie has had a green circle placed around it.
Other than the changes to Ollie, the character"A" in Tripadvisor is no longer capitalised. "After 20 years, we are confident that people recognise our name and pronounce it as a single word. So whether you're reading about Tripadvisor in an article, using our app, or seeing the Tripadvisor logo as you travel, the brand now appears the same everywhere," the company said.
The new logo has now been placed across all international versions of Tripadvisor onsite and offsite. It will appear on all points of sale.
"Iconic brands build on their past, but evolve as the world does. Our new logo and visual identity is contemporary, accessible, and more reflective of the optimism and humanity that has made our brand what it is today," said Tripadvisor.