Tribal Worldwide sets up presence in Tokyo

Japan-based agency Tokyu Agency Inc. (TAG) and global digital specialistTribal Worldwide have partnered to launch TAG Tribal. 

TAG Tribal will offer solutions for clients including app development, digital platforms, data management, content production, portals and e-commerce.

Toshiya Ichikawa, unit leader of TAG Tribal, said: “TAG Tribal is our digital innovation division to create and deliver world-class innovative solutions for clients. We want to help Tokyu Agency clients see and take to a new future in marketing engagement. In Tribal Worldwide, we have a partner with strong creative and technology capabilities to apply cutting-edge, best-in-class digital solutions for clients."

Jeff Cheong, (pictured) head of Tribal Worldwide, Asia, said: “We’re really excited in partnering Tokyu Agency to offer our suite of digital innovation for clients in Japan and across Asia. Over the last five years, we’ve created some cutting-edge work from apps to portals to e-commerce, particularly on Adobe digital marketing suite for portal development, and we believe this is very timely to help businesses in Japan take to innovation marketing."

Over 40 technologists from Tokyu Agency will join the Tribal Worldwide innovation hub in Singapore. These will join teams deployed in Shanghai, Singapore and Tokyo, Cheong added.

Tokyu Agency is a member of the Tokyu Group, composed of 220 companies and eight other incorporated bodies, headed by the Tokyu Corporation. Tokyu Agency is a full-service advertising agency that offers integrated services from ATL communication centering on mass advertising, to BTL including out-of-home, activation and digital, as well as development of commercial facilities. The cornerstone of Tokyu Group’s business is urban development underpinned by transportation services.

Tribal Worldwide Asia Pacific has 17 offices in 11 countries and 400 employees.