Tribal Worldwide China has named Roc Zhao as executive creative director of Tribal Worldwide Shanghai.
Zhao will be responsible for all creative work at the agency, working closely with Allen Wang, managing director of Tribal Worldwide, to provide digital marketing and social media services to clients.
He will report directly to Danny Chan, chief creative officer of DDB China Group.
Prior to joining Tribal Worldwide Shanghai, he was creative partner at NURUN. During his career, Zhao has also worked for VML, Baidu and O&M, and won accolades at many regional and international award shows, including Cannes, One Show and London Advertising Festival.
"Roc's expertise, passion for creativity, and great sense of humor is definitely what we need in today’s new creative industry. I look forward to working with Roc to build an even more exciting Tribal for our clients," said Chan.
"Roc is a passionate industry veteran who is always on the lookout for new ideas, and new trends. Through this collaboration, we hope to bring fresh insights, new creativity and even greater results for our clients," said Wang.