Tribal Shanghai names creative technologist

Tribal Shanghai has appointed Herbert Law (pictured) as creative technologist, effective immediately.

Law joins the Shanghai team from Tribal Beijing. During his time there, he has helped Volkswagen developed effective innovative programs.

“Today, Chinese consumers interact with brands in a very different way. Technology has enabled deeper, faster and richer experience a consumer can have with a brand," said Emen Chong, general manager of Tribal Worldwide Shanghai.

"We believe his addition would begin shaping new directions for Tribal Worldwide Shanghai to be the forefront of innovations that drive business results in the digital space.”