Travelzoo has partnered with UnionPay International to create a direct-payment experience for Travelzoo members in China, meaning Travelzoo members can now pay directly through a dedicated channel with their UnionPay cards.
Under this partnership, Travelzoo has simplified the payment process for its members in China by removing all third-party payment platforms.
“Travelzoo inspires people to experience the world, and a direct-payment solution is essential to enable members to enjoy irresistible offers smoothly,” said Scott Wang, general manager of Travelzoo in Greater China.
In addition, through location-based services (LBS) technology, Travelzoo’s Local Deals and Getaways offers will become accessible to UnionPay users in China under the “UnionPay Exclusive Offer” category. UnionPay cardholders will receive a recommended Travelzoo deal close to where they are every time they use their UnionPay cards to make a purchase.
During the direct-payment test period, traffic to Travelzoo’s site increased by more than 20%, and Local Deals and Getaways revenue increased by approximately 60%, according to Travelzoo.
“With LBS technology, high-quality offers will be presented to more UnionPay users in the future, providing a great opportunity for us to encourage more consumers to join our Travelzoo family,” Wang added.