Traveloka partners with Philippine Airlines to strengthen tourism growth in The Philippines

Southeast Asia's travel platform Traveloka is emphasising its strategic collaboration with Philippine Airlines to provide services to meet travelers' needs. The initiative with Philippine Airlines is aligned with Traveloka's commitment to strengthening tourism growth in the Philippines and in the Southeast Asia region.

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"Since 2015, Traveloka has expanded to six countries in Southeast Asia, including the Philippines. Our presence in the market shows our commitment to offering services that focus on increasingly dynamic consumer needs. Also, providing easy access through the adoption of technology to fulfill consumers' travel aspirations in Southeast Asia," said Iko Putera, CEO of Transport Traveloka .

Traveloka understands that consumers have diverse needs and aspirations, including when it comes to planning for their trips. Hence, Traveloka has constantly innovated through its offerings of relevant products while also being open to fostering strategic partnerships and collaborations with various partners in the tourism industry to provide the best service for consumers, according to the press release. One of these strategic partnerships is with Philippine Airlines.

Based on the data from the Philippines department of tourism, around 83,000 tourists visited the Philippines from the Southeast Asian region during the early pandemic of 2020, a dramatic drop from the over 526 thousand in 2019 due to global border restrictions. However, by the end of 2022, in line with efforts to recover the economy and tourism sector, the number of Southeast Asian visitors heading to the Philippines reached 188,000 travelers, increasing by more than double.

Putera said that during the post-pandemic period, people's enthusiasm for business and tourism travel has increased along with the return of consumers' confidence in traveling. The surge is mainly driven by the high rate of vaccinations and the re-opening of international borders.

Travel recovery in the Philippines is also seen in Traveloka's internal data from 2021 to 2022. The number of visitors coming to the Philippines from Southeast Asian countries where Traveloka is operating increased by eight times. Meanwhile, the number of passengers using the flight network of Philippine Airlines to various international destinations has almost doubled.

Captain Stanley K. Ng, president and COO of Philippine Airlines said, "We are pleased to forge this new partnership with Traveloka, which will help us fortify our connections with the global market. Philippine Airlines has always made it a top concern to build, sustain and develop the direct air links to countries in the region and beyond, which means reaching out to travellers living all over the world."

Ng said, "Our intent is for the partnership to unlock new travel options for our customers to fly with Philippine Airlines to various wonderful destinations all around the Philippines, and to diverse international destinations as well."

"The Philippines is a beautiful country known for its white sandy beaches and amazing natural scenery. Philippine Airlines serves 32 domestic and 39 overseas destinations, a network that makes it convenient for travellers to come to the Philippines and discover the delights of our nation and its warm and friendly people. We look forward to strengthened cooperation with Traveloka that will make it easier for domestic and foreign tourists to visit favorite destinations in the Philippines," Ng added.

In line with the commitment, Putera said, "Collaboration between Traveloka and the Philippine Airlines provides a variety of choices and flexibility for travelers to be able to enjoy and explore destinations in the Philippines in a more personalised, and unique way. Our platform offers various travel solutions and services, from accommodation options to local activities through Traveloka Xperience. We hope this partnership will positively contribute to tourism recovery in the Philippines and Southeast Asia."

MARKETING-INTERATIVE has reached out for more information. 

On a branding front, Traveloka unveiled a new tagline, “Life, Your Way”, reiterating its commitment to delivering tech-driven customer experiences through its comprehensive range of services. The new tagline reflects Traveloka’s mission to enable consumers to discover travel experiences that cater to their unique preferences.

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