Traveloka pulls heartstrings with ‘Wander with Wonder’ CNY spot

Traveloka has teamed up with Ensemble Worldwide, IPG Mediabrands Malaysia’s creative agency  to create a heart-warming video titled "Wander with Wonder", for Chinese New Year. The film follows a young mother making an honest living as a taxi driver, while raising her young son despite all the challenges life brings forward. All the while she keeps a spark of wanderlust and shows her son the excitement of the world around us.

The campaign is currently running in Malaysia with a tagline that says, “This Chinese New Year, we would love for you to wander the world with someone who means the world to you.”

Ensemble Worldwide and Traveloka are working together on a project basis, and this is their second collaboration together. The film was produced by Reservoir Production. Check out the three minutes and 30 seconds video below:

Halif Hamzah, Traveloka’s country manager for Malaysia and Singapore said, “the idea of being able to ‘explore the world with someone who means the world to you’ really resonated with us. Although we promote beautiful destinations and offer great hotel and flight deals, we also genuinely believe that the journey and company one keeps when traveling matters just as much to our audience."

Halif said, it helps by listening to its customers, and keeping a close track of what their needs are - in order to "create stories that resonate with them through content that is authentic, relevant and memorable”.

Executive creative director of Ensemble Worldwide, Chan Woei Hern added, "The campaign came to life through conversation with the clients at an earlier shoot."

"We all fell in love with the idea of wanderlust and family, and started scripting almost immediately, drawing inspiration from our own lives. There is that touch of love put into the film from all involved, including the clients, director and composer of the tune. And you can feel it move and draw you in the moment you set eyes on the piece," Chan said.