Traveloka promotes Singapore's hidden gems via interactive kiosks

Travel and lifestyle platform Traveloka has unveiled interactive kiosks at Singapore Visitor Centres (SVCs) located at Orchardgateway, Kampong Glam and Funan. This was done in partnership with the Singapore Tourism Board (STB) to encourage tourists to discover more of Singapore’s hidden gems, popular attractions, and unique experiences.

The kiosks will include a travel booklet called “Let’s Go Around Singapore Lah!”, as both parties will be offering vouchers for tourists to utilise while exploring attractions. According to Traveloka, the travel booklets will direct tourists to locations across Singapore by using QR codes.

Apart from encouraging visits to popular attractions such as Universal Studios Singapore and Gardens by the Bay, visitors will also be able to book lesser-known experiences such as the National Orchid Garden and the Tiger Brewery tour from Traveloka Xperience. In a bid to provide a "fun travel" discovery experience, the Traveloka interactive kiosks featuring seasonal themes from Christmas to Chinese New Year will also be available for tourists to explore at Orchardgateway.

In addition, tourists will also receive personalised recommendations at the interactive kiosks upon completing a quiz reflecting their personal interests, from 17-26 December 2019. This comes as part of the Memorandum of Cooperation (MoC) signed between Traveloka and the Singapore Tourism Board in April 2019 to promote Singapore as a preferred destination for visitors from five Southeast Asian markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam).

Since April 2019, Traveloka and STB have launched six campaigns across the five target markets aimed at driving inbound tourism to Singapore and spend on accommodation and experiences. According to Traveloka, the number of Singapore offerings on its platform have increased to over 200 product listings today.

Terry Santoso, head of marketing Traveloka Xperience, said Traveloka Xperience will facilitate tourists to gather comprehensive information on activities that can be done in Singapore while at the same time making it easier for travelers to find tourism destinations inspiration and book the top attractions, activities, or even tour packages.

According to Santoso, since launching in Indonesia in 2012, Traveloka has evolved to become a discovery platform where Traveloka Xperience not only provides consumers with a way to book travel to their favorite destinations, but it also serves as a one-stop solution for consumers to enrich their journey through various engaging activities.

“STB is pleased to support Traveloka in promoting local offerings to visitors through the various SVCs. Southeast Asia is a key market for STB, with Indonesia, Malaysia, the Philippines, Thailand and Vietnam consistently within Singapore’s top 15 visitor source markets. Through this collaboration – and the larger STB-Traveloka MOC – we hope to encourage Southeast Asian visitors to spend more time in Singapore, and to explore offerings and experiences that they may not initially have been aware of,” said John Gregory Conceicao, executive director of Southeast Asia, STB.

Traveloka has been expanding its efforts in promoting several Southeast Asian markets as holiday destinations. In October this year, it partnered with Ministry of Tourism of the Republic of Indonesia, Embassy of The Republic of Indonesia in Singapore, and Changi Airport Group for Singaporean travellers to virtually experience tourist destinations in Indonesia. As part of its recent launch of the Traveloka Xperience platform, the company will set up an interactive and virtual reality booth titled “Xperience Wonderful Indonesia Hub” at Changi Airport.