Traveloka holds mega sale to boost tourism sector within Indonesia

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Traveloka has reportedly partnered with over 27,000 of its business partners to hold a mega sale until the end of March, aimed to revive the tourism sector in Indonesia. Quoting VP of market management accommodation at Traveloka, John Safenson, Kompas said the sale is an opportunity to help its business partners boost sales, as well as encourage consumers in Indonesia to keep travelling and purchasing travel and lifestyle products. The sale will consist of travel and lifestyle products that will be heavily discounted, some even up to 80%, Safenson added.

Since overseas borders are still closed, Traveloka is also reportedly encouraging consumers to travel within Indonesia. It is doing so by promoting the hashtag "#IndonesiaSaja" (which means "Indonesia only") along with its sale. This campaign comes as the brand sees that there are still high demand in interest for travel. Based on an internal survey to Traveloka users conducted between 28 May to 16 August 2020, Traveloka found that 67% of respondents chose vacation as their most preferred activity when the pandemic ends.

Last year, 26% of Traveloka users said they had gone on vacation, with 72% of them going for a road trip outside their hometown. Domestically, the most popular destinations in 2020 for staycations or road trips were Jakarta, Bandung and Surabaya, followed by Malang, Yogyakarta, Solo, Semarang, and Bali. MARKETING-INTERACTIVE has reached out to Traveloka for additional information. 

Traveloka's mega sale ties in with its broader goal of push to strengthen its travel and lifestyle portfolio in key markets. Last July, it bagged a US$250 million funding and said it was going to build a more robust and integrated travel and lifestyle portfolio, as well as expand its financial services solutions to better support ecosystem partners. Traveloka also said the funding will be used to boost efforts to deepen its offerings in select priority areas. 

Separately, Traveloka also launched a series of technology-based innovations during the pandemic throughout 2020. These innovations are part of the company’s efforts to adapt with the pandemic situation that caused the decrease in the number of daily users on Traveloka platform by 70% since March 2020, Traveloka said. They also aim to strengthen the company’s commitment as a leading technology company in Indonesia and support the government’s economic recovery efforts, particularly the tourism sector that has been significantly impacted by the pandemic.

Among the innovations were Traveloka Eats Delivery, which provides delivery service from over 200 favorite restaurants to users’ homes, and Traveloka COVID-19 Test, which allows users to take polymerase chain reaction tests and rapid tests more easily. Other innovations included a "Clean Partners" campaign to help Traveloka’s partners in implementing health protocols and provide options for users. In August 2020, Traveloka also launched the CleanAccommodation, which help users to choose accommodations that enforces the CHSE (Clean, Health, Safety and Environment) protocols recommended by WHO and the Ministry of Tourism and Creative Economy. Traveloka also introduced "CleanTrip Bus & Shuttle" offering, which provides extra protection for passengers during their journey. 

Sandiaga Uno, minister of the Tourism and Creative Economy, said: “Until now, the COVID-19 pandemic remains a real threat. Health protocols continue to be our main priority amid our efforts to recover the tourism sector, and these efforts require the support from all stakeholders. As a technology company with a very large and expansive number of users and partners, Traveloka can contribute to help ensure health protocols that are being implemented by tourists as well as tourism players, and to help accelerate the economic recovery, especially in the tourism sector.”

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