travel360.com, the digital expansion of AirAsia’s inflight magazine travel360, has partnered up with non-profit grassroots community organisation Yellow House and the Dewan Bandaraya Kuala Lumpur (DBKL) to further beautify the city and empower its people.
Travel360.com hopes to provide an even more experiential travelling journey by integrating real communities and their stories. Working with Yellow House through its ‘Unseen Tours KL’ project, the platform will be offering an exclusive travel360 Dance-walking tours, led by trained former homeless and underprivileged urban people as the tour associates.
Travel360.com CEO Spencer Lee said, “Travel is no longer just about fun-filled holidays but adventures and discoveries. People are now looking for social experiences and engagement with everyday people and cultures. We are excited to embark on this partnership to see the power of tourism in transforming the lives of people from different backgrounds.”
Lee added that the exclusive tour is also an initiative to provide employment opportunities to the street friends in Kuala Lumpur by training them to become effective guides.
Yellow House founder Shyam Priah said, “Unseen Tours Kuala Lumpur is not poverty tourism. Our tours are not about showing the poor side of Kuala Lumpur. In fact it’s the exact opposite based on the fact of who knows the streets better than our street friends. So in reality, we have simply turned the weakness of our street friends into strength by giving them an opportunity to create something that will uplift their life. It’s transformational, sustainable and it returns their dignity. With a partnership such as this, we hope to empower more lives as the social enterprise model allows scalability and to replicate to other cities.”