Study: A whopping 86% of consumers now value travel sustainability

Booking.com has released its 7th annual travel sustainability report, unveiling that 86% of interviewees agreeing that sustainability is important to travellers and 56% stating that news regarding global warming has prompted their eagerness to travel sustainably.

The report garners opinions from over 30,000 tourists from 32 markets, with many choosing “earth before everything else”, as well as continuing the search of sustainable brands to ensure a meaningful journey.

With the increasing awareness of global warming, the latest research results revealed that travel sustainability is going to be a trend instead of limiting to a few tourists, which more and more tourists are wishing to make cautious and conscious decisions from transport to consumer methods, according to the report.

Results revealed that 86% of interviewees agreed that sustainability is important to travelers and 56% stated that news regarding global warming has prompted their eagerness to travel sustainably. 86% of the respondents also said that they wish to stay at sustainable accommodations for at least once in the coming year.

In terms of awareness of travel sustainability, 46% of respondents stated that they have seen sustainable accommodations on travel websites over the past year, and 37% said that they would check the sustainable amenities of the accommodation before securing their bookings.

Only 36% of interviewees said they do not know about the existence of sustainable accommodation, which is 15% less than last year. 57% of respondents stated that having to know whether their accommodation has got sustainability certification satisfies their feelings.

Glenn Fogel, CEO of Booking.com said: “Travel sustainability means different to every individual, this includes not only the protection of the natural environment, but also socio-economic and cultural impacts. For Booking.com, we believe that travel can be a powerful positive force, raising cultural awareness, bringing economic opportunities to society, and helping to regenerate resources and protect the planet for the next generation.”

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