Transitions picks OMD Hong Kong as media partner

Photochromic lens provider Transitions has picked OMD Hong Kong as its integrated communications agency, effective immediately. OMD will be responsible for Transitions’ integrated media strategies, investment management and social media management.Transitions is looking to expand its business in Hong Kong. The eye care brand selected OMD as the agency showed understanding of the brand’s positioning and capability in engaging local consumers through its integrated media solutions.Louisa Ju, senior communications manager for Transitions, said, “With OMD’s expertise in digital and data-driven approach to bolstering integrated media communications, they were a natural choice for us to partner with and drive our business forward.”Deric Wong, CEO of OMD Hong Kong, is excited about the collaboration. “There was an immediate fit between us and the brand during the market review, which resulted in the additional brief of their social media responsibilities. We look forward to collaborating with them on their continued success story in Hong Kong,” said Wong.