Trans7 ties up with Grabyo, boosts social and digital video strategy

Indonesia media company Trans7 has partnered with video production platform Grabyo to evolve its social and digital video strategy and grow audience engagement beyond TV. Through this collaboration, Trans7 will utilise Grabyo’s browser-based clipping tools to deliver real-time clips and live video in seconds.Taking into consideration that video engagement peaks when content is live, the broadcaster aims to be the first to market with content using Grabyo’s rapid editing and distribution tools. With Grabyo being fully integrated with all major social media platforms, Trans7 will be able to reach vast social audiences across Indonesia with quality content and drive content engagement and viewing for its linear broadcasts.Capturing digital audiences in today’s market is more challenging than ever with consumers expecting to have access to high-quality content on any device at any time, according to Grabyo. Thus, to deliver tailored viewing experiences across all of the platforms and meet the needs of this fast-growing digitally-savvy audience, Trans7 seeks to transform its social, mobile and OTT video strategy using Grabyo’s cloud-based video platform.“We believe in a cross-platform strategy, and we will deliver high-quality social media content and digital video services. Trans7 can lead the market with innovative ways to deliver new video experiences. Our audience is looking for content across a number of platforms and Grabyo presents the best possible solution for us to drive success through user engagement and future monetisation opportunities,” said Anita Wulandari, marketing public relations division head of Trans7.Elliot Renton, head of APAC at Grabyo, said: “Using our suite of video production services in the cloud, Trans7 will be able to super-serve Indonesia audiences on all platforms. The huge engagement we have seen in the pilot phase is really encouraging as Trans7 grows its reach and further strengthens its position as a go-to destination for digital video content.”