Tourism New Zealand appoints Dog as creative lead to extend reach in Indonesia

Tourism New Zealand has appointed creative agency Dog as its creative marketing and communications agency, targeting the Indonesian market with fully integrated offline and digital marketing paid activities.

Managed from Indonesia and supported by Dog’s main office in Singapore, the partnership will see the agency devise strategy and implement the global travel brand’s creative campaigns in the region, including tactical joint venture communication campaigns and the second phase of Tourism New Zealand’s global brand building exercise.

Dog has been delivering successful creative marketing and communications strategies for the brand in Singapore for over 2 years. Extending the agency’s remit to Indonesia signifies the strengthening of an existing partnership between the brand and agency.

“Time and again, Dog has proved itself to be a highly creative and capable agency, with the team working closely with our own marketing and communications team,” said Steven Dixon, regional manager, South and South East Asia. “Aiming to extend our reach and engagement with consumers in Indonesia, we required support from an agency that not only understands our brand and global marketing strategy, but demonstrates a deep knowledge of the target audience.

“We were very impressed with Dog’s ability to contextualise our global brand strategy for the Indonesian market, devising a range of creative tactics that marry digital and offline activities. We look forward to working with the team to deliver what we hope will be a highly successful campaign.”

With the aim of communicating New Zealand as a desirable and viable travel destination, and actively moving target consumers through to purchase, Dog’s campaign ideation centres around creating compelling content interpreted for local tastes, delivered to the target travel audience at the right time and via the most relevant channel for them.

Luke Cream, experience director at Dog (Singapore), added, “We’re absolutely delighted to be working with Tourism New Zealand on such a fantastic campaign that harnesses our full range of capabilities across multiple channels. Having developed a deep understanding of the brand and ASEAN market over the past two years, we believe we’re in a strong position to interpret its global strategy for the Indonesian market and are honoured to have been given the opportunity.

“It’s been a pleasure working with the team, and we’re all looking forward to helping Tourism New Zealand achieve its objectives in this fast paced and highly competitive market.”