Tourism Malaysia, a government body, has partnered with Xiaomi, a global technology company, to boost Malaysia’s global tourism. The partnership sees both parties jointly creating photography shots in several scenic spots in Malaysia through Xiaomi's latest smartphone Mi Note 10, and a promotional video for the Visit Malaysia 2020 (VM2020) campaign. The partnership also aims to promote Malaysia’s tourism through the Mi Note 10, the world’s first smartphone with 108MP penta camera setup.
The three-minute promotional video, featuring Malaysia's natural and architectural wonders as well as hidden gems, is already live on Xiaomi's official social media platforms including Xiaomi Malaysia’s Facebook page, Xiaomi Malaysia’s Youtube channel, and Xiaomi’s official account in Sina weibo, a popular Chinese social media platform.
In conjunction with the partnership, Xiaomi Malaysia will be launching an online photography competition, themed #ExploreMalaysiaWithMINOTE10, on its official Facebook Page. Users are able to participate by taking photos of sceneries in Malaysia using the Mi Note 10. All participants are required to take photos and post online on either Facebook or Instagram together with the hashtag #ExploreMalaysiaWithMiNote10. Winners of the competition would then be awarded with tickets to scenic spots and resorts in Malaysia.
“We’ve always wanted to help showcase Malaysia’s natural beauty to the world and so we want to thank Tourism Malaysia for giving us the opportunity to play our part in the VM2020 campaign. Not just tourists, but Malaysians themselves often overlook the country’s hidden gems," Allen An, country manager of Xiaomi Malaysia and Singapore.
Datuk Musa Yusof, said, “Xiaomi being a global technology leader together with their latest smartphone, Mi Note 10, is the perfect device to display Malaysia’s hidden beauty to the world. For the VM2020 campaign, we wanted to showcase the best Malaysia has to offer, whether our vibrant heritage, our diverse culture or our endless scenic spots that we have, Xiaomi is one of the most suitable partners to help us achieve these efforts and capture a truly aesthetic experience.”