Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Tourism Malaysia gets citizens' creative juices flowing with MV contest

Tourism Malaysia gets citizens' creative juices flowing with MV contest

share on

Tourism Malaysia is organising a Tourism Music Video Contest during the Movement Control Order (MCO) period, offering citizens an opportunity to unleash their creativity in promoting Malaysian tourism from the comforts of their homes.

The goal of the contest is to encourage Malaysians to participate in promoting domestic tourism using social media. Each music video made must include either the "Cuti-Cuti Malaysia" or "Visit Truly Asia Malaysia" song which can be downloaded from Tourism Malaysia's website. Participants can enter as individuals or in groups where they have the options to sing, play musical instruments or perform a short sketch. 

Tourism Malaysia is offering three winners full-board tour packages and the winners will also get to pick their destination of choice within Malaysia. Minister of Tourism, Arts and Culture, Nancy Shukri, said while promoting Malaysia, participants also get to demonstrate their talents and creativity utilising a digital platform which has wider coverage. Separately just yesterday, Prime Minister Muhyiddin Yassin announced that the MCO has been extended for the third time from 28 April to 12 May. 

The Ministry of Tourism, Arts and Culture (MOTAC) axed its Visit Malaysia Campaign 2020 (VM2020) in March this year, days after the government first announced the MCO. Shortly after, it introduced a new tourism campaign to replace VM2020, which will reinforce the "Malaysia, Truly Asia" brand and highlight the unique experiences available in the country. Nancy said then that the latest effort is expected to boost the competitiveness and sustainability of Malaysia's tourism industry, while ensuring its inclusivity.

Stay productive and join us for our newly launched webinar series covering a wide range of topics. 

Related articles:
Revenge spending post-lockdown: Which sectors will SEA consumers turn to?
China post-lockdown: Key strategies SEA brands need to put in place now
What Grab learnt by shooting its campaign for Ramadan virtually
Top 10 brands Muslim consumers are spending on ahead of Ramadan
Unexpected findings for marketers to consider this Ramadan
4 tips for brands in Malaysia during this out of the norm Ramadan

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window