Tourism Malaysia gets chummy with Taiwanese influencers

Tourism Malaysia recently collaborated with AirAsia to host Taiwanese influencers and bloggers on what was called a ‘familiarisation trip’ to promote Malaysia as a preferred tourist destination that is exciting and value-for-money.

A total of four influencers and six bloggers were given the treated to a seven-day stay around Malaysia’s famous sights such as Genting Highlands, Port Dickinson, Johor Bahru, to name a few. While immersing in the city life, the seven media personalities created content for their respective social media pages as well.

At Genting Highlands, participants experienced the latest attractions of Genting Skyworld Theme Park, Genting Highlands premium outlets and Skytropolis Indoor Theme Park. They also got a taste of Desaru Coast and Johor Bahru with the discovery of Desaru Fruit Farm and Sungai Lebam River Cruise, besides hanging out at Puteri Harbour.

Don't miss: Tourism Malaysia markets to Indian tourists with murals and roadshows

In addition to Taiwanese personalities, Tourism Malaysia also hosted a familiarisation trip for Vietnamese travel agents and media. With this group, the aim was slightly different – to develop attractive packages for the Vietnamese market and actively sell tour packages to Malaysia.

Director general of Tourism Malaysia, Dato’ Zainuddin Abd Wahab, said, “We are very excited to welcome more international travellers to our fascinating country. Since the borders reopened, this is the first official FAM Trip from Vietnam to Malaysia.

“Vietnam remained one of Malaysia’s top international tourists generating markets in ASEAN before the pandemic. In 2019, Malaysia welcomed 400,346 arrivals from Vietnam, and we will continue to promote Malaysia as a safe holiday destination,” he added.

Along with Taiwan and Vietnam, Tourism Malaysia has also beefed up its efforts to lure in Indian tourists with roadshows and murals. In February this year, it kickstarted several road shows in the city of Chennai, followed by Bengaluru, Hyderabad, Mumbai and Ahmedabad, in partnership with the Malaysian Association of Tour and Travel Agents (MATTA).

This comes alongside Tourism Malaysia creating a mural on display in Chennai from 30 January to 7 February 2023. The campaign that features Miss SHOPhia Go Travel initiated in collaboration with Jagadish Tours which aims to promote Malaysia Packages through mural display advertisement. The main objective is to create awareness of Malaysia and arouse an interest of the public to ensure Malaysia remains stand out on top of the minds among Indians.

A+M has reached out to AirAsia for more details. 

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