Tourism Malaysia and AirAsia ink 2-year partnership

Tourism Malaysia and AirAsia have signed a memorandum of agreement to promote tourism in Malaysia.

The two-year agreement between Tourism Malaysia and AirAsia will include efforts in terms of brand advertising, promotional activities and campaigns. It also includes synergy in planning between tourism development and air transportation to provide better connectivity; market intelligence sharing and assistance for the development of tourism sector.

“Through this partnership, we aim to generate wide awareness and publicity on Malaysia as a preferred leisure and business destination; and boost the country’s tourist arrivals and receipts. This effort is in line with the national objectives, as seen through the newly implemented e-visa entry for China and India, making tourist entry into Malaysia easier and convenient,” Spencer Lee, head of commercial for AirAsia, said.

"We look forward to work closely with Tourism Malaysia to provide travellers with better connectivity into and within Malaysia while allowing them to travel from one destination to another seamlessly," he added.

“Connectivity is the heart of tourism, and this partnership between Tourism Malaysia and AirAsia will combine our marketing efforts, resulting in a stronger awareness and branding for Malaysia as a tourist destination. We look forward to stronger customer demand and confidence in Malaysia as an ideal holiday destination,” Abdul Khani Daud, deputy director general (promotion), Tourism Malaysia, said.