Google Malaysia has unveiled its top 10 list of Chinese New Year ads that entertained Malaysians nationwide. According to Google, the ads were chosen not only based on views, but also watch time and audience retention. Its spokesperson told A+M that the Chinese New Year YouTube ads continue to build upon the quality of production and storytelling that have proven to be a hit with Malaysians over recent years, presented either in the form of stories of seasonal life, entertaining musical numbers, or simply timely promotions.
Here are the list of ads in alphabetical order:
1. Celcom Axiata
Celcom Axiata's promotion for its Celcom MEGA Family Line topped the charts this year and garnered 407k views on YouTube at the time of writing.
2. Daikin Malaysia
What happens whan an average Joe dates an extraordinary family with superpowers such as x-ray vision, pyrokinesis and telekinesis? Can an ordinary man win over the hearts of his "terrifying" in-laws? Daikin's Chinese New Year spot had 171k views on YouTube at the time of writing.
3. McDonald's Malaysia
McDonald's is bringing back its Golden Prosperity Burger just in time for Chinese New Year. The fast food chain tempts viewers with close up, tantalising shots of the burger, making one eager to bite into it. The spot racked up 716k YouTube views at the time of writing.
4. Nescafe Malaysia
Nescafe Malaysia brought out some big guns for its Chinese New Year spot which featured celebrities Pong Pong, Jestinna, DJ Perry Kuan and Ariff Bahran. Using a mix of rap and dancing, Nescafe reminds consumers that no family reunion or festive celebration is complete with out a can of Nescafe. The spot had 1.8 million views on YouTube at the time of writing.
5. Shopee Malaysia
Shopee Malaysia tapped Malaysian Chinese singer Ah Niu to put a spin on his popular song "对面的女孩看过来" (The girl opposite, look over). This time round, Ah Niu wants fans of Shopee to look over and pay attention to the festive deals it is dishing out. For those who are unaware, "Niu" means Ox in Mandarin. The spot had over a million views at the time of writing.
6. Tenaga Nasional
Tenaga Nasional's (TNB) "Nian-tastic New Start" film reimagines the folklore of Nian, a mythical beast terrorising people every Chinese New Year eve. A group of terrified villagers seek the help of a wise master, believed to hold the secret to defeating Nian, and returning peace and prosperity to their village. The spot had 3.9 million views at the time of writing.
7. Tesco Malaysia
Tesco's festive spot was inspired by Cantopop singer Leo Ku's famous medley of songs titled "Golden Hits". The campaign's central theme revolves around overcoming the struggles of the pandemic and hopes to inspire consumers that their luck for 2021 is in their hands. The spot had 4.9 million views at the time of writing.
8. vivo Malaysia
Vivo Malaysia wishes everyone Huat Cow Cow, which loosely translates to a huge amount of prosperity, ahead of the Chinese New Year. The term "Cow Cow" plays on the Hokkien term "Gao" which means "thick". Vivo's spot had 142k YouTube views at the time of writing.
9. Watsons Malaysia
Watsons Malaysia collaborated with a star studded cast this Chinese New Year. Its video features popular singing duo among the Chinese Community, Summer Grace Sisters, together with composer Ang Chee Chiang. It also included Watsons celebrities such as Jinnyboy, Ayda Jebat, Jenn Chia, and Amber Chia. The heartwarming story revolves around a famous singing duo reconciling over a past misunderstanding. The spot had 9 million views at the time of writing.
10. Yakult Malaysia
For individuals who are working out of town, the pandemic and MCO has been a trying time. Home is typically a place they are able to return to during festive seasons but this time round, things are slightly different. Yakult reminds consumers that despite the distance, everyone will remain strongly connected with their family members. The spot had 232k views at the time of writing.