Media Prima Television Networks (MPTN)’s tonton said it will start offering its Malaysian customers the access to Outdoor Channel Asia from early October 2017 onwards. This also opens up to tonton’s more than 7 million users in the country who will be able to watch this Asian channel, dedicated to outdoor lifestyles and entertainment.
Outdoor Channel Asia is loaded with a first run and exclusive combination of action, adventure and survival and entertainment programming through the eyes of many great outdoor personalities. Key shows that tonton customers will soon be able to enjoy include like Carter’s W.A.R., Wardens, Trev Gowdy’s Monster Fish, Gold Fever, Dropped, Alaska’s Wild Gourmet, Madfin Shark and The Obsession of Carter Andrews.
The news was shared by director of tonton and licensing and merchandising at Media Prima Television Networks, Airin Zainul (pictured) at the ContentAsia Summit last week.
“Tonton has made great strides since its launch last year and has this year expanded its service by bringing quality Malaysian and international content to Malaysians, Bruneians, and Singaporeans through exclusive partnerships with other service providers,” she said, adding that tonton targets to introduce its brand into one more regional country before 2018 comes.
“In the next quarter, we hope to be available in one more regional country. We hope to expand the brand and its content outside of Malaysia, delivering our local content to the world,” she added, echoing the Asian Stories for the World tagline made famous by sister company Primeworks Studios, the content creation arm of Media Prima.
Gregg Creevey (pictured), managing director of Multi Channels Asia said: “We are ecstatic that our partnership with tonton opens up a brand new channel for Malaysians to have access to our exclusive content, especially those that have a passion and aspiration for the outdoor lifestyle.”
Tonton offers linear channels and over 30,000 hours of catch-up and premium video content, which includes the latest dramas up to six months before TV, talk shows, and movies made in Malaysia. With more than 7 million users to date, 80% of its offerings are local content. tonton said it continues to add over 22,000 new members weekly. Meanwhile, the Outdoor Channel is available in more than 45 million households globally, including almost 10 million households in Asia.