Tonton brings on board HITS Hollywood content

Media Prima Television Networks-owned OTT platform, Tonton, has brought on board its streaming service platform, HITS, an entertainment channel which is accessed by eight million homes in Asia. HITS is owned and operated by branded entertainment company Rewind Networks.The company ratings successes in Singapore, Malaysia, Indonesia, The Philippines and other markets, as stated in a press release, highlights that that shows such as That ‘70s Show, The Nanny, Golden Girls, Cheers, MacGyver, Diff’rent Strokes, AirWolf, The A- Team, The X-Files and Grey’s Anatomy, resonates with viewers in the region.Airin Zainul, director of tonton and intellectual property, licensing and merchandising said, “This is in line with our strategy in providing the best of local content and having the best shows from Hollywood for all Malaysians to enjoy.”Avi Himatsingani, CEO of Rewind Networks, said, “We are happy that tonton’s VIP subscribers will now have constant access to the curated service that has viewers across the region.”Currently, HITS’ other OTT offerings include its catch up on-demand service, HITS Replay, as well as streaming on the HITS app accessible via iOS and Android to pay-TV subscribers.