Tokopedia, TikTok Shop rally sellers and creators at Indonesia Summit 2026

Tokopedia and TikTok Shop have brought together sellers, affiliate content creators, and ecosystem partners at Indonesia Summit 2026, positioning the three-day event as both a celebration of performance and a strategic playbook for the next phase of discovery-led eCommerce.

Held from 27-29 January in Jakarta, the summit recognises partners who recorded significant transaction growth across both platforms in 2025, while also addressing how commerce, content, and community are converging more tightly than ever. The event arrives as Indonesia’s digital economy is projected to become Southeast Asia’s largest, with total market potential estimated at US$600 billion by 2030 and digital activities forecast to contribute around 8% of national GDP.

Stephanie Susilo, executive director of Tokopedia and TikTok eCommerce Indonesia, described 2025 as a pivotal year for the combined ecosystem. “2025 marked a year of growth and connectivity for us, as Tokopedia and TikTok Shop further strengthened their roles as an ecosystem connecting millions of sellers. Through these increasingly close connections, we continue to support local businesses in Indonesia to grow sustainably and reach wider markets,” she said.

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Carrying the theme “Driving growth, powering connection”, Indonesia Summit 2026 convened thousands of sellers – including MSMEs from across the archipelago – alongside affiliate creators and strategic partners. A key focus was readiness for peak trading moments such as Ramadan, where content-driven discovery increasingly shapes purchasing behaviour.

Building on the momentum of Indonesia Summit 2025, the programme emphasised seller preparedness, content strategy, and the use of advertising and affiliate solutions to unlock sustainable growth. Tokopedia and TikTok Shop also launched a Ramadan growth playbook, offering structured guidance for sellers and creators to optimise performance during the seasonal surge, alongside matchmaking sessions designed to strengthen commercial collaborations.

Affiliate creators were positioned as a critical growth engine within the ecosystem, with tens of millions actively helping sellers expand reach, build credibility, and convert attention into transactions through creative and relevant content.

The summit also served as a platform for recognition, with 18 award categories honouring standout contributors across the ecosystem. These included Seller of the Year, Jawara UMKM Lokal, Creator of the Year, MCN of the Year, Affiliate Partner of the Year, and Jurnalis Terbaik Beli Lokal, among others.

Beyond growth, Tokopedia and TikTok Shop placed strong emphasis on trust and platform governance, positioning #BelanjaAman and #JualanNyaman as foundational to long-term sustainability.

Susilo detailed the scale of compliance efforts undertaken in 2025. “From January to June 2025, Tokopedia and TikTok Shop filtered more than 250,000 seller account applications that did not meet compliance standards, and reviewed tens of millions of products prior to listing – an average increase of 506.8% compared with the previous six months. These measures were taken to safeguard service quality, protect consumers, and ensure fair trading practices on the platform, enabling the creation of a #BelanjaAman and #JualanNyaman experience,” she said.

The platforms have also deepened collaboration with the directorate general of intellectual property (DJKI) since 2025 to improve awareness and protection of intellectual property, enabling more sellers – including MSMEs – to operate as verified brand owners within the ‘Mall’ ecosystem. Sellers in this segment benefit from guarantees such as 100% authentic products, free shipping, and 15-day returns, with the number of ‘Mall’ sellers on TikTok Shop reported to have quadrupled.

“Strengthening intellectual property protection is a foundation for the competitiveness of MSMEs and local brands. We appreciate the steps taken by Tokopedia and TikTok Shop in consistently promoting responsible digital trading practices so that businesses can operate with confidence and consumers can enjoy a safe shopping experience, including through Indonesia Summit 2026. Initiatives like this play an important role in building a digital economic ecosystem in Indonesia that is safe, fair, and sustainable,” said director general of intellectual property, Hermansyah Siregar.

The summit also reinforced Tokopedia and TikTok Shop’s ambition to help Indonesian brands scale regionally through the #LokalMendunia initiative. Leveraging TikTok Shop’s Southeast Asian ecosystem, the programme supports local brands expanding into markets such as Malaysia, Thailand, Vietnam, Singapore, and the Philippines.

Participants receive structured learning, mission-based activities, and operational mentoring – from market testing and localisation to content production, live commerce, and fulfilment. Early results point to strong traction. “Since its launch in December 2025, six of the eight local brands that expanded into Malaysia through the TikTok Shop ecosystem recorded an increase in daily transactions during the campaign period. Some even achieved double- to triple-digit growth, while early-stage brands were able to grow by up to 50 times through LIVE-based sales, demonstrating the programme’s effectiveness in accelerating market adaptation,” Susilo added.

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