Tokopedia fires dishonest employees to maintain consumer trust

E-commerce platform Tokopedia has let go of dozens of employees who allegedly committed fraud during a recent promotional campaign. This is in a bid to preserve consumer trust, the brand said to media outlets.

The campaign was around the brand’s recent flash sale held to celebrate its anniversary. Due to employee interference, customers of the e-commerce site were not able to purchase inexpensively priced products during the sale. This affected around 49 products from the sale, a discovery made on 24 August 2018.

In a statement release on its Facebook page, Tokopedia apologised for the incident, explaining the discovery of their employees’ behaviour. It added that it had no tolerance at all for violations relating to integrity and fraud and regularly conducts internal audits based on objective data. Tokopedia’s statement was also accompanied with a video featuring its employees at work.

Read the full statement here:

According to The Jakarta Post quoting, Priscilla Anais, Tokopedia head of corporate communications, said that Tokopedia has a business development policy based on trust. She added that the company takes strict action against employees who do not adhere to such principles.

She added that all Tokopedia employees need be trusted by customers and failure to maintain such trust also meant failure to keep integrity intact.

Marketing Interactive has reached out to Tokopedia for comment.

In April, Tokopedia came in second (54%) in a ranking of top choice shopping platforms for Indonesian mothers. The survey, conducted by TheAsianParent. Coming in top was Shopee (73%). The study was conducted in December 2017 to more than 1000 mothers in Indonesia aged between 20 to 40 years with household income above IDR3 million.

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