Manisha Seewal (pictured), head of marketing at Tokio Marine Life Insurance Singapore, is leaving the company, with her last day being 20 August 2018. In a statement confirming the move, the insurance brand explained that details on her replacement will be announced in due course.“The management would like to thank Seewal for her leadership and contributions in the past five years, especially for her efforts in leading the refresh of the Tokio Marine brand in Singapore to launching TOMI, Singapore’s first self-learning chatbot from a life insurer, in 2017. We wish her well for the future,” the statement added.Prior to the move, Seewal was with the company since 2013, responsible for building the brand identity and all marketing strategies. This includes advertising, communications, media relations and external affairs PR and multimedia content production, where she reported to Michael Tan, chief distribution officer of Tokio Marine Life Insurance Singapore.Before Tokio Marine Life Insurance Singapore, Seewal was part of the marketing teams at brands such as Zurich Insurance Company, AVIVA, HSBC Insurance and Great Eastern Life. She also boasts agency-side experience, having started her career in Singapore in 2003 at ZenithOptimedia as a research analyst for Nokia (regional) and Asia Pacific Breweries (Singapore). This resulted in a special appreciation of using market research to derive customer insights and trends.Most recently, Tokio Marine Life Insurance Singapore launched a new campaign called #MyGiftToYou, which pays tribute to the long Asian tradition of leaving a legacy for their family. Inspired by the concept of family heirlooms, #MyGiftToYou also aims to connect with Asian parents’ sentiments towards the inculcation of values in their children as part of the legacy planning process.The insurance brand also launched its TOMI AI chatbot in October last year, built in collaboration with local AI startup Pand.ai. This was in a bid to simplify life insurance and make it more accessible to the public, and features technology called Deep Learning for Natural Language Processing (Deep NLP).Read also: What’s causing your chatbot to fail?
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window