Tokio Marine Asia picks creative agency for regional campaign

Insurance-related services provider Tokio Marine Asia has appointed Havas Worldwide Singapore its communication mandate across Southeast Asia (SEA). The agency bagged the account following a pitch.The appointment will see Havas Worldwide Singapore conceptualise and produce Tokio Marine’s first ever SEA regional brand campaign. Havas Worldwide will be building from a brand positioning, look and feel that is newly defined by branding agency The Brand Union. The first campaign is expected to launch early next year.Tokio Marine Asia is an established regional headquarter and  intermediate holding company, based in Tokio Marine Centre in Singapore with offices across Asia. The company aims to maintain the consistent growth of Tokio Marine Non-Life and Life Insurance operations within the region by providing management and technical support to new business activities, as well as the development and enhancement of products and services.“We were looking for a nimble and integrated creative partner to bring our brand to life across the region,” Benito Mable, VP Tokio Marine Asia said.“Benito and team had a very clear sense of the kind of partner they were looking for, and the integrated model of the Havas Village and wider network really resonated,” Dan Gibson (pictured), group managing director of Havas Worldwide Singapore.